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Fast Facts |
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North American SEM (Search Engine Market) spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.
- Source: SEMPO |
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The North American SEM (Search Engine Marketing) industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007.
- Source: SEMPO |
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Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%.
- Source: SEMPO |
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Over 75% of online consumers do not care whether an online store
is run by a large or
small company.
- Source: TNS, 2004 |
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