J.Simon ShirtmakersThe Challenge: This project was a brand new venture for the client, i.e. an online store with a new brand. The challenge for the client was knowing everything that needed to be done and how to execute it. They spent over a year evaluating options before selecting WSI as a partner for the entire project. The primary objective was to develop a clean, high-end e-commerce site to showcase J.Simon’s classic men’s dress shirts. The Solution: WSI initially developed the brand that included the logo, corporate tone and key marketing messages. We developed a custom e-commerce solution, including all marketing copy and graphics. Finally, we developed a comprehensive online marketing strategy that includes SEO, SEM, Social Media, and web analytics.  the resultsWSI successfully launched a new brand and e-commerce site that started with NO traffic at all. Traffic continues to increase in this highly competitive market. The clean design accurately conveys the client’s marketing message. The site has some complex functionality, including a section for logo uploads for embroidery, a client login to track progress, as well as several high end graphic components. The site won an award for "Outstanding Achievement in Website Development" by the Web Marketing Association in 2011. what the client had to say“We are not tech savvy people. We needed someone who could go beyond just building a pretty web site. Our project was tougher than most because our e-commerce site was the beginning of a new business. We were developing business processes and procedures and building the site accordingly. Both these tasks were being done simultaneously. Doug and his team were instrumental in almost every area. It was tedious and frustrating at times, but they always remained responsive and really worked to give us what was needed. With a project like ours that was somewhat open ended, we needed to be with people that were honest and knew what they’re doing. We got both from Doug and the WSI team.” |