knowledge center

If we value the pursuit of knowledge, we must be free to follow wherever that search may lead us. The free mind is not a barking dog, to be tethered on a ten-foot chain.
Adlai E. Stevenson Jr. (1900 - 1965)

Fast Facts About the Web

In addition to the helpful information below, check out our blog for more tips on making your mark on the web.

• North American SEM (Search Engine Market) spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.
  Source: SEMPO
• The North American SEM (Search Engine Marketing) industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007.
  Source: SEMPO
• 33% of small organizations, 29% of medium organizations, and 29% of large organizations expect to see an increase in their SEO spending.
  Source: MarketingSherpa's Economic Downturn & Marketing Survey, Mar. 08.
• Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%.
  Source: SEMPO
• Over 75% of online consumers do not care whether an online store is run by a large or small company.
  Source: TNS, 2004
• YouTube has over 68 million unique users each month and the 6th largest audience on the Internet.
• 50% of the YouTube community watches all of the videos to the end.
• 52% of 18-34 year-olds share videos with friends or colleagues often.
• 73% of YouTube users don’t mind the advertising since it allows the site to be free.
• Facebook:  More than 24 million photos uploaded daily – No. 1 photo sharing application on the Web.
  Source: comScore
• Over 24,000 applications have been built on the Facebook Platform - 140 new applications are added per day.
• More than half of Facebook users are outside of college - fastest growing demographic is those 25 years old and older.
• "51 percent of small businesses surveyed indicated that the Internet has improved their profitability, and 58 percent said the medium has helped their business grow or expand."
  Source: AC Nielsen
• Impulse purchases represent almost 40% of all the money spent on e-commerce sites.
• e-Learning has shown a 60% faster learning curve and 60% higher content retention than classroom training.