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social technology

With the growing use of social technologies as a business tool, and its general impact on our ability to reach goals, many organizations are recognizing the need to integrate it into their business processes.  However, most are not sure where to start or how to develop a robust strategic plan.

social platforms

There are many powerful ways to use social tech, including engaging customers, developing new sales prospects, improving branding, and doing free market research. There is a huge benefit to learning how to apply a powerful technology trend earlier than your competitors. For this reason, we have developed a holistic plan for helping organizations move from very little use of social tech, to integrating social technology deeply into their overall strategy in effective ways.

By helping clients and audiences understand new trends, WSI has a material impact on their ability to leapfrog competitors. The following are just a few of the trends we help people apply:

  • Technology practices to improve sales and marketing
  • Social Technology as a customer generation and communication tool
  • Online Reputation Management
  • Managing Virtual Teams through technology
  • Crowdsourcing
  • Developing Rivers of Information

90-Day Enterprise Social Technology Strategy:

During our 90-day Enterprise Social Technology Strategy engagement, we will help your company / organization move from a state chaos to an organized, strategic social technology plan using the following milestones:

  1. Analysis and Goal Development for leveraging social technologies
  2. Identify evangelists on client side and select social tech team
  3. Governance Policy Created
  4. Integrating Social Technology with Web Properties
  5. Building a River of Information
  6. Sales integration Process
  7. Online Reputation Management Process
  8. Crowdsourcing – who will own this internally
  9. Measurement and ROI process
  10. Choosing the Organization’s Social Media Tools
  11. Develop Pilot Projects
  12. Social Media Security and Usage

For more information about our 90-day Social Technology Coaching program, click here. This program is designed to help organizations go from beginners to experts with applying social technologies in order to leapfrog competitors.

 

Fast Facts

YouTube has over 68 million unique users each month and the 6th largest audience on the Internet.

50% of the YouTube community watches all of the videos to the end.

52% of 18-34 year-olds share videos with friends or colleagues often.

73% of YouTube users don’t mind the advertising since it allows the site to be free.

Facebook:  More than 24 million photos uploaded daily – No. 1 photo sharing application on the Web (comScore)

Over 24,000 applications have been built on the Facebook Platform - 140 new applications are added per day

More than half of Facebook users are outside of college - fastest growing demographic is those 25 years old and older

Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%.
- Source: SEMPO

Over 75% of online consumers do not care whether an online store is run by a large or small company.
- Source: TNS, 2004