Do you know how many people are finding your website from their phone’s mobile web browser? Chances are it’s a lot more than you think. It’s estimated that by next year, more people will use a phone or other mobile device instead of a PC to go online. So how well can you compete in this time of change? If your website isn’t optimized for mobile browsing, you could be alienating half of your audience. What should you be doing about it?
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Ready to Go Mobile?

Take Your Site MobileLet's discuss how a mobile website can better serve your potential customers, improve customer service, and increase your bottom line. We can show you exactly how the mobile shift is affecting your business and put you on a path to better reaching your target audience. Call (866) 566-2005 or contact us today to discuss the right mobile solution for you.

Not only will the mobile web inevitably overtake the desktop, but also usage and adoption is growing at a much faster rate than the desktop did. In the future, the vast majority of visitors to your website will likely be on a mobile device.

So, do you need a separate mobile site now?

Some websites are actually okay when viewed on a mobile device. However, the majority of desktop sites have issues. We encourage you to review your web analytics and to view your website on a smartphone. Then, answer the following questions.

  • How many visitors come from a mobile device each month? Most B2B sites are in the 8-12% range. However, we have B2C sites that are exceeding 25% on mobile visits.
  • Can visitors auto-dial your business by a single click?
  • Is horizontal scrolling required?
  • Are your most important pages easily found?
  • Does flash hinder any delivery of information?

TIP: If you're not running Google Analytics, get it installed now so you can start measuring your results.

If you notice significant issues, then you should start considering a mobile website now. We expect website traffic from mobile devices will exceed 40% by 2013 or sooner. Most smartphone users quickly exit non-mobile websites that are cumbersome to navigate. As a result, the lack of a custom mobile web solution = Lost Business Revenue.

getting started with mobile marketing.

mobile marketing factsA shift in mobile browsing has caused a shift in mobile advertising. We can help you reach your customers on the go, with campaigns designed specifically for mobile devices. A separate mobile campaign can deliver your ads directly to your customer as they browse, play games, or even watch a Youtube video.

Now, more than ever, we have the power to target your customers in the right place at the right time:

  • Geo-targeting. Show your ads only in specific zip codes, cities, or states.
  • OS Targeting and Carrier Targeting. Campaigns can focus on a specific set of smartphone users (eg. iPhone users) or carriers.
  • User Interest Targeting. We can target users who are consuming specific information, such as news, business, or sports sites.
  • Scheduled Ad Impressions. Deliver your ads during business hours only, or any other specified window.

We are ready to get you started on a separate mobile campaign custom-tailored for your mobile audience. With the added power of mobile-specific marketing technology, we have seen improved results across the board for mobile traffic. For more information on mobile campaigns, call us at (866) 566-2005 or send us an email.