| BEFORE:

The Challenge:
C. S. Trading is one of the nation's leading distributors of commercial lawn equipment. Golf courses, ball fields, parks and more come to them for everything they need to keep their grass looking spectacular. Their website, however, had no sense of authority and was very much and afterthought. They needed something that would work with their company, making it easier for consumers to learn more about their product and how to get in touch with them.
16 visits per day
1:16 min spent on site per visit
54% bounce rate
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AFTER:

The Solution:
The old site had very little information on it, so we needed to load it up with all of the print data they already had. We started by constructing an intricate architecture that would allow the user to easily find the information they were looking for while directing them to the contact page for conversion. We also gave them a more authoritative look and feel. With a company this well known through word of mouth and print, it wasn't right that they didn't have a solid web presence.
31.8 visits per day
2:09 min spent on site per visit
44% bounce rate
Visit C.S. Trading's New Website >
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